#TOURISM

Developments are currently underway in some of Greece’s most popular destinations, including Crete, which attracts millions of travelers each year, as well as in up-and-coming regions that remain less familiar to international visitors, such as Parga in western Greece.

Greece’s tourism sector delivered record revenues in the first seven months of 2025, with the Bank of Greece reporting that total travel receipts climbed to €18.4 billion, driven by higher arrivals and increased spending per trip.

This summer exposed the fragile underpinnings of Greece’s most popular island destinations, where public infrastructure buckled under the weight of record tourism.

Beneath headline numbers, however, lie challenges that will shape the industry’s agenda for 2026.

These shifts are unsettling for tourism businesses.

In some areas, the capacity to accommodate tourists has been exceeded for years, yet new developments continue to appear.

In central Athens alone, around 15,000 such properties are now active—nearly matching the 18,700 hotel rooms in the same area.

Greece’s famed Shipwreck Beach on Zakynthos is now under strict new safety regulations, as authorities move to limit boat access and visitor activity at the iconic cove starting June 15, citing persistent risks of rockfalls and overcrowding.