#TOURISM
Greece’s Tourism Earnings Hit All-Time High in 2025, Bank of Greece Data Show
A key driver of the record performance was the continued strengthening of Greece’s presence in major European source markets.
Greece Introduces New System for Complaints Against Tourism Businesses
Greece’s Ministry of Tourism has launched a new complaints framework allowing tourists and consumers to report breaches of tourism laws or substandard services, either anonymously or by name.
Athens and Crete Capture the Bulk of Greece’s Tourism Growth
The dominance of Attica, which includes Athens, is particularly striking.
Greek Tourism Heads into 2026 with Cautious Optimism as Early Bookings Rise
Greece also continues to rank highly among Mediterranean destinations for Western European travellers, maintaining its appeal in a highly competitive regional market.
Athens Tourism Surges as the Greek Capital Breaks Seasonality
Tourism data for the Greek capital point to a strong and sustained rise in arrivals, overnight stays and, most notably, revenues.
New Greek Regulation Targets Living Conditions of Seasonal Tourism Workers
Inspections are carried out by the competent tourism authorities.
Greece Heads Into 2026 Confronting the Strains of Tourism Success
Problems related to water supply, waste collection, wastewater treatment, port capacity, electricity networks, parking and traffic congestion emerged not only in traditionally popular destinations but also in areas that until recently had been considered less crowded.
Eastern and Northern Europe Emerge as Steady Contributors to Greece’s Tourism Income
Travelers from Bulgaria, the Czech Republic, Hungary, Sweden, Poland and Romania significantly increased their average spending, posting a year-on-year rise of 23%.
Greece’s Islands Capture 11% of Global Island Tourism as Arrivals Surge
Greece’s islands continue to stand as the country’s greatest tourism asset, maintaining their magnetic appeal over time and achieving remarkable growth.
Greece Sees Wave of High-End Hotel Developments as Tourism Investment Surges
Developments are currently underway in some of Greece’s most popular destinations, including Crete, which attracts millions of travelers each year, as well as in up-and-coming regions that remain less familiar to international visitors, such as Parga in western Greece.
Tourism Fuels Record Revenues for Greece
Greece’s tourism sector delivered record revenues in the first seven months of 2025, with the Bank of Greece reporting that total travel receipts climbed to €18.4 billion, driven by higher arrivals and increased spending per trip.
Tourism Outpaces Infrastructure on Greece’s Most Popular Islands
This summer exposed the fragile underpinnings of Greece’s most popular island destinations, where public infrastructure buckled under the weight of record tourism.
Tourism 2025: What This Season Revealed and What Lies Ahead in 2026
Beneath headline numbers, however, lie challenges that will shape the industry’s agenda for 2026.
Tourism in Greece Shifts as Travelers Change Habits
These shifts are unsettling for tourism businesses.
Tourism on Autopilot: Greece Pays the Price for the Absence of a National Spatial Plan
In some areas, the capacity to accommodate tourists has been exceeded for years, yet new developments continue to appear.
Athens' Tourism Model at Risk of Becoming Unsustainable
In central Athens alone, around 15,000 such properties are now active—nearly matching the 18,700 hotel rooms in the same area.
Zakynthos Imposes Strict New Rules at Shipwreck Beach to Protect Tourists and the Environment
Greece’s famed Shipwreck Beach on Zakynthos is now under strict new safety regulations, as authorities move to limit boat access and visitor activity at the iconic cove starting June 15, citing persistent risks of rockfalls and overcrowding.